Over the last decade, Online Marketing has dominated the marketing industry. For a great part of that time, Google AdWords seemed to dominate every corner of online marketing, hence a preferred choice among advertisers. However, with the passage of time and rise of sites like Facebook, Twitter, and Instagram (among others), social media marketing is giving things a different turn. Facebook Ads marketing is taking a center seat and providing a more reliable and friendly marketing experience for business that want to advertise online.
Even though Facebook may still be relatively young in the world of online marketing, many advertisers have been impressed with the ROI they’ve received after putting up their advertisements on Facebook.
So what are the benefits of using social media marketing (such as Facebook Ads marketing) over other dominant online marketing players (Google AdWords)?
Let’s have a look.
Facebook is generally known to be a social networking site. It’s only recently that advertisers have tapped the site’s potential as an online marketing tool. If you are willing to put up your ads right now, then you can definitely expect fewer competitors as compared to Google AdWords.
AdWords has become overcrowded in the recent years. A number of advertisers have expressed their discomfort on Google AdWord’s increasingly stiff rules and rising cost-per-clicks due to the high-level of competition. You will, at least for now, not experience this struggle using a Facebook Ads marketing strategy.
Unlike AdWords, Facebook remains as a social networking site. Users do not actually go to Facebook to search for products. Even still, advertisers can capitalize on Facebook’s ability to target their advertisements based on the users demographic and location data. This data can be used to focus the ads on Facebook users who have the same age, location or interests as what you have targeted when creating these ads.
The result is often a much more accurate list of leads, as compared to AdWord’s broad but uncertain list of potential customers.
Use of Pictures
Who wouldn’t be enticed by an advertisement that contains some images rather than a bland, pure text ad? Advertisers can include pictures in their Facebook Ads marketing campaign. This is something that Google AdWords is lacking. Imagery has been known to be an effective way of arousing the interest of people to peek into what a product can really offer.
More user impressions
Facebook has over 50 billion impressions every month, proving just how large the site’s audience-reach is. That estimate is said to be about 5 times larger than that of Google’s. The number of Facebook users is fast increasing and there are still only a few advertisers onboard compared to AdWords. This means the opportunity for more ideal leads that you can ultimately convert to sales from your Facebook Ads marketing efforts.
Facebook Ads cost are lower than AdWords. So, if you were a small business just starting out in the worlds of online and social media marketing, then definitely this would matter a lot. An average cost-per-click is only $1, which is something that is very reasonable to maintain.
With all of these factors coming into play, is Facebook Ads marketing a real threat to Google AdWords? The answer is looking as bright as what is in store for Facebook in the coming years.