Social media is an integral part of every company’s digital marketing campaign. As one of the best marketing tools you can use to promote your online business, social media can bring remarkable success to both small local businesses and multinational companies. However, many companies don’t use social media the right way.
The time when creating a profile and posting content from time to time was enough to maintain a decent social media presence is definitely behind us. Today, it’s just not enough to post about your product; in order to reach a significant audience and turn potential customers into loyal customers, you have to not just share various types of content with your social media friends and followers, you have to maintain a strong relationship with your audience and truly listen to what they have to say.
Additionally, Facebook and Twitter are no longer the only platforms you can use to expand your online business. Building a powerful digital marketing strategy also means diversifying your social media reach. For example, if you want to reach a younger audience, it is more likely they’ll prefer Snapchat, Instagram, Pinterest, Tumblr or another rising social media platform.
You can also use Linkedin to connect with professionals and industry leaders, who can give you advice and tips on how to further expand your online business with social media.
Whatever social media strategies you want to explore, it is important to use these new trends to your advantage, as they can open a completely new dimension in advertising, allowing you to connect with your buyers on a more intimate level. Good planning and organization, along with flexibility and creativity can get you far in creating a constant social media presence.
Setting Social Media Marketing Objectives
When it comes to defining what you want to achieve, be specific and determine the exact goal of your social media campaign. With your business goals in mind, you should focus on identifying your target audience and what social channels they use. More importantly, you need to discover how your audience behaves on different channels.
Users want to see different messages on different social media platforms, meaning that you can’t just create one single post and share it on all your platforms. Mastering the basics of each social network can enable you to create an appropriate social media strategy and set different goals for each platform.
For example, you might initially want to gain followers on Instagram or encourage Facebook users to visit your website. It may be smart to take smaller steps in the beginning, setting more meaningful goals at the later stages of your campaign.
The next step would be to create a calendar. Planning a good social media marketing campaign requires a high level of organization. On the other hand, it also requires flexibility in special circumstances. For instance, seasons, holidays or sudden trends can influence your potential customers. You need to know how to recognize what your audience wants so that you could be able to provide them with the best possible content.
In order to stay on top of your game, you should definitely maintain a calendar and schedule posts. This will allow you to stay organized. In a case of an unanticipated event, you can always cancel a post and create a more appropriate one.
Finally, you need to track your results to determine the success of your social media campaigns. Measuring ROI (return on investment) can help you determine if your marketing efforts are working.
If you’re not satisfied with the results, you should try a different approach and continue making small changes to your marketing efforts until you achieve the desired goal.
Always Focus on the Customer
After identifying your audience, get to know your user base. You should spend time understanding their habits and needs in order to create content that will be useful and interesting to them. When you know their interests, problems, motivations, likes, and dislikes, you can determine the specifics of your social media marketing plan.
Keep in mind that users expect real, personalized engagement, which means that you should invest in high-quality content and maintain a relationship with your followers.
As in everyday life, timing is crucial to the success of your social media marketing campaign. It’s important to show your content to the right people at the right time. Figure out what your target demographic wants at different times of the year/month/week/day and tailor your message accordingly.
The more specific you are, the more success you can expect.
Latest Social Media Marketing Trends
The visual aspect of your campaign is not something to be ignored. Eye catching, beautiful pictures will get you remembered, helping your online business distinguish itself from the competition. Platforms like Pinterest and Instagram have become so popular because users engage with visual content better than just plain text. You should use this to your advantage.
Live video content is currently on the rise. The majority of social media platforms, such as Facebook, Snapchat, Instagram, YouTube Live, and Periscope Pro, are moving toward live, real-time video. This can open a new world to online business owners who are eager to present their brands in a new light and engage with customers on a new level.
More and more online businesses are taking advantage of the rising trend of social messaging apps such as Facebook Messenger, WhatsApp, and WeChat. Now you can communicate one-on-one with customers, providing much faster customer support and enhancing your users’ overall experience.
Another thing to consider, especially if you want to reach younger and progressive audiences, is ephemeral content. Snapchat started the ephemeral or disappearing visual content trend, but it is spreading to other platforms as well. The main advantage of this type of content is its expiration date. Here we have basic psychology at work. If something is about to end, we are more likely to take action.
Following and implementing these social media marketing trends can help you create interactive content that will make your audience feel truly involved. This is how strong brands are built.
Connect with Social Media Influencers
As time goes by, social media influencers are becoming an increasingly important part of any social media marketing strategy. The reason for that is quite simple: people are more receptive to recommendations from someone they trust and respect.
There are many benefits of connecting with the right influencer for the niche you’re targeting. First and foremost, customers trust them far more than sponsored corporate messages. Nowadays, people rely on expert reviews or YouTube videos, spending more time than ever researching a product or service before making a purchase.
Basically, if an expert on the subject praises your product or service, you can expect to see a significant boost in sales.
When you have identified influencers in your niche, the next step is to connect with them. However, keep in mind that this has to be done in a subtle and sincere way. Bombarding them with requests to review your product won’t get you far because nobody likes being manipulated.
If you are patient and go slow, it’ll definitely pay off in the long run. Remember that social media marketing success doesn’t happen overnight.
Building a brand is not an easy task. Occasionally sharing generic content doesn’t do the trick anymore. Instead, you have to deliver fresh content on a regular basis. Since new trends are emerging on an almost daily basis, it can be challenging to constantly think of new ways to grab your customers’ attention.
Fortunately, you don’t have to adjust your digital marketing campaign with each new trend. What you need is a solid plan and well-defined social media strategy that leaves plenty of room for flexibility.
Once you really get to know what makes your target audience happy, using social media can drastically boost your online business, helping it reach unprecedented heights of success.