Debunking the Most Common SEO Myths
Ever since its inception, SEO has continued to evolve at a very fast pace. In addition to giving rise to new digital marketing techniques, SEO is no longer just an effort to reach the first position on search engine results. Today, search engines feature advanced algorithms that focus on quality content and user experience, meaning that your digital marketing campaign has to meet these new, more demanding SEO needs.
There are many myths and misconceptions about search engine optimization. All of them are based on the premise that you have to somehow deceive search engines to improve your ranking on Google and other top search engines. The fact that there are no set rules that will guarantee success is one of the reasons so many SEO myths have emerged in the first place.
Let’s take a look at some of the most common SEO myths, which somehow remain popular among SEO newbies and digital marketing experts alike.
Keywords Stuffing vs. Keywords Are Irrelevant
There are many misconceptions about keywords, ranging from the idea that the more times you repeat a keyword, the better your website’s ranking will be to the belief that keywords are no longer relevant.
Despite being disproved over and over again, the notion that search engines prefer keyword-rich websites is one of the most persistent SEO myths. In order to manipulate their site’s ranking for a particular keyword, some website owners adopted the practice of keyword stuffing a few years ago. This resulted in thousands of spammy websites. Fortunately, search engines no longer tolerate this.
When thinking about keywords, it is important to remember that out of context content seems unnatural. In addition to offering poor-quality content to site visitors, which can harm any online business, websites stuffed with keywords are more likely to be blacklisted by Google. Instead of stuffing content with keywords, use them rationally.
On the other side of the spectrum, we have the belief that keywords are no longer relevant. This is simply not true. Keywords are still a fundamental element of SEO and digital marketing as a whole, for that matter. Just ask yourself how do you find what you’re looking for on the Internet?
To conclude, neither keyword stuffing nor neglecting keywords will help your website. Instead of opting for any of these two extremes, the aim of your digital marketing campaign should be to have quality content with a well-balanced keyword density.
Meta Tags Can Boost Rankings
Meta tags used to be an important part of SEO. The idea was to include the relevant keywords for your website in the meta tags description as well. However, in the not so recent past, website owners were trying to manipulate meta tags by stuffing keywords. Consequently, their value was significantly decreased. With all the spamming involved, search engines stopped using them in ranking algorithms several years back.
The bottom line is that meta tags will not significantly affect your ranking. This, however, doesn’t mean you should stop using them altogether. Quality meta tags will give your website a more professional look and they certainly won’t jeopardize your SEO strategy. Keep in mind that they appear beneath your link in the search results and can influence a user’s decision on whether they should visit your site or not.
All I Need Is Content
Yes, we all know that Bill Gates said that content is king. He is absolutely right, but the problem is that creating content for the sake of creating content won’t get you far. This means that you shouldn’t write meaningless articles just to have something new to post on social media. Focusing on quality instead of quantity, on the other hand, can drastically boost your SEO efforts.
Yet another misconception is that long-form content improves ranking. Length alone cannot guarantee that your website will rank high on search engines. However, quality long-form content can increase organic SEO. By creating outstanding, engaging, unique content, you are more likely to attract more visitors to your website and improve your site’s ranking too.
The best way to boost natural traffic is through linking. Trustworthy links coming for authority websites add value to your website and boost search engine visibility at the same time. That’s why some website owners manipulate links, using link farms, paid links, and schemes that involve link exchange. Needless to say that this kind of SEO strategy will get you nowhere.
The idea behind link farming is to increase the number of sites that link to yours. But links from low-quality websites might have a negative impact on your ranking. Also, it is a very bad idea to buy links. Most of these paid links come from spammy websites, which can only ruin your site’s reputation. Google is constantly updating its algorithm and too many low-quality links can even cause Google to blacklist your website.
While shady practices may bring some results, they will do your site more harm than good in the long run. Every SEO and digital marketing expert can tell you that the best way to improve your site’s rankings is to dedicate your time and attention to legitimate SEO practices that won’t result in Google removing your site from its index.
Who Needs SEO When You Can Have PPC
There are many methods of driving more traffic to your website. We can divide these methods into two categories, depending on whether you want to pay for boosting traffic or focus on increasing organic traffic. Paid techniques such as PPC advertisement may deliver fast results, but their main disadvantage is that they require a lot of investing.
Some website owners believe that they don’t need SEO if they use PPC ads. It is true that PPC can bring instant success, especially compared to SEO, which might need months to achieve the same results. But there is a big difference between these two. Once you stop paying for PPC ads, your site may not be as popular as it was while you were investing in your digital marketing campaign.
SEO Is Dead
As Google continues to update its search algorithm, many believe that the days of SEO are over. It’s true that certain aspects of traditional search engine optimization are no longer relevant, but SEO is far from dead. It’s evolving, but some proven practices remain. You’ll still have to carry out keyword research and create a good interlinking strategy. Link building is still one of the most efficient ways to drive more traffic to your website.
Another wrong impression is that SEO is a one-time effort that will generate high traffic overnight. Search engine optimization is an ongoing process, which includes activities such as publishing and updating content, checking and gaining quality links, and adapting to new search algorithms.
No matter how complex it may seem, search engine optimization is a digital marketing strategy like any other. Combining good SEO with other elements, such as great web design and engaging content, can result in a highly ranked, quality website.
Even when you get stuck at some point and wonder if your SEO strategy will ever pay off, don’t turn to shortcuts and shady techniques that promise miracles. The beauty of SEO is that it takes time – it requires research, experimentation, and commitment. These are all the factors that contribute to the success of almost any endeavor, whether online or offline.
So, don’t pay attention to SEO myths or outdated practices, work hard and play even harder, get to know what works for your site and your visitors, and you will begin seeing the desired results faster than you thought!