The success of every online business depends on generating traffic. It’s quite simple – if you aren’t attracting visitors to your website, your business will suffer. That’s why you need to advertise – using paid and unpaid forms of advertising, such as organic SEO. On the Internet, you are communicating with your prospective customers through your website. The sad truth is that if you can’t reach your target audience, you will have no one to communicate with.
When you start perceiving the number of visitors to your site as the number of business opportunities, you’ll realize that traffic is a vital part of your online business. The more traffic your website gets, the more opportunities you have to accomplish your business goals.
There are many methods of driving more traffic to your website. We can divide them into two categories, including paid and free traffic generating methods. Paid techniques, such as PPC advertisement and social networking ads, for example, give quicker results but can be quite expensive.
On the other hand, organic SEO, or natural SEO, is basically an unpaid form of advertising. Organic search results appear based on their relevance to the search terms. Unlike paid traffic, organic traffic is generally more effective in the long run.
The best way to boost natural traffic is getting featured on high authority websites or influential blogs in your niche. It’s a simple equation. Once your page is featured on another popular website, your site will get traffic through the link posted on the authority website. That way, more people will learn about your product or service.
An authority website is a high quality, influential website with a strong following.
These sites publish trustworthy information and have a strong relationship with their readership, which basically means that Internet users rely on these sites for their online inquiries.
Creating content for other websites within your own niche or guest-blogging is a powerful way to connect with new audiences and influencers as well. However, keep in mind that guest-blogging on low-quality websites might have a negative impact on your site’s ranking. As you can see, it’s important to create a good link-building strategy, one that will yield the desired results over time.
Still, it is important to note that getting high authority sites to link back to your site isn’t easy, especially if you are a newbie. Before you contact authority website, you need to create high-quality content on your own website.
Content Is The Key to Online Success
You’ve probably heard the phrase content is king. While this is undoubtedly true, content alone won’t get you far unless it is promoted and distributed through the right channels, such as forums, blogs, and social media. Social media can do wonders for building your reputation, so make sure to take full advantage of various social media platforms, including but not limited to Facebook, Twitter, and Instagram.
Having good content also isn’t enough. It has to be outstanding, absorbing, funny, helpful, or even controversial. You can damage your reputation writing useless articles just for the sake of publishing something new. Forget about quantity, focus on quality instead. When rearranging website content, always put the most interesting articles on the front page. This can motivate new visitors to explore your website.
You have to stay committed too. Even if you have attracted a large number of visitors, it doesn’t mean your work is done. You have to constantly offer fresh, interesting content in order to eventually establish your site as an authority website.
Considering all this, if you feel you cannot produce high-quality content on a regular basis, you can get in touch with experienced copywriters who can create appealing, original content that will engage your target audience. Besides articles, videos, infographics, and charts can help you attract more visitors as well.
Creating good CTAs can help improve your website’s results. Ask yourself why people are visiting your site. What do you want them to do? You certainly want them to do something, whether to read an article, buy a product or subscribe to your newsletter. In other words, you need to grab their attention and provoke an immediate response. When you’ve given them a good reason to act, they’ll spend more time exploring your website.
You should optimize CTAs wisely, making sure that site visitors can easily see them. This is yet another way of generating more organic traffic.
Create a Good Internal Linking System
Using a good internal linking system is the easiest way to create backlinks. By linking to relevant posts you’ve written before, you’ll create quality links valuable for organic SEO. At the same time, visitors will spend more time on your site. This way, you can easily lower the bounce rate, which is the percentage of visitors leaving the page without visiting any other page on your website.
You can boost organic SEO by removing bad links. Broken links can seriously damage your ranking. Too many low-quality links can even cause Google penalties. This is why it is important to check your links every now and then and make sure they are all contributing to your goal.
One of the most important parts of search engine optimization is keywords research. First of all, avoid keyword stuffing. It can reduce the quality of your content, not to mention that it can get you blacklisted on Google. Well-balanced keyword density is the best solution. But, where’s the line? There are no set rules, meaning you’ll have to rely on common sense.
Increasing organic traffic should always be done ethically. It might take more time but it won’t get your website blacklisted. Here are some unethical practices you should avoid: link farms, cloaking, building cheap links, using exact-match anchor text, publishing low quality or stolen content. Boosting organic SEO may take time, but doing it properly is well worth the effort.
Reward Your Visitors, Offer Something for Free
Another good advice is to offer your visitors something for free. Don’t think only in terms of what your target audience can do for your business, you have to do something for them too. Special promotions, discounts or rewards are a big plus. You can organize social media contest or offer free eBooks or tutorials. Your visitors will know how to appreciate these gestures.
This is how you build trust with your visitors. You can offer rewards to first-time visitors in order to encourage them to spread the word about your site, but remember that it is equally important to show recurring visitors that you care about them too. Knowing how to retain customers is often the most important step in building brand loyalty.
Monitoring and analyzing organic traffic will help you see whether your efforts are working or not. If you’re not satisfied with the results, try changing something. SEO is not an exact science, which means you may need to experiment until you realize what works great for your site and what practices you should avoid.
Boosting organic SEO can be hard and time-consuming. It is not a one-time project that you can finish and move on. It’s an ongoing process that requires commitment. While there are no shortcuts, watching your site grow and coming up with ways to better meet the needs of your visitors can be extremely rewarding in itself.