Swan Websites Blog

Stay up to date with the latest SEO & marketing trends

The Most Common SEO Myths

Debunking the Most Common SEO Myths Ever since its inception, SEO has continued to evolve at a very fast pace. In addition to giving rise to new digital marketing techniques, SEO is no longer just an effort to reach the first position on search engine results. Today,...

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How to Boost Organic SEO

The success of every online business depends on generating traffic. It’s quite simple - if you aren’t attracting visitors to your website, your business will suffer. That's why you need to advertise - using paid and unpaid forms of advertising, such as organic SEO. On...

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Top Web Design Trends in 2017

Many designers believe that following the trends is an important part of their profession. Being up-to-date with the industry trends helps designers communicate with their target audiences more easily. But there are other reasons to follow web design trends. Namely,...

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The Best Free Mobile SEO Test Tools

Along with new technological developments, the habits of Internet users are changing rapidly. Consequently, everything else concerning Internet usage is evolving, from social media, web design and digital marketing to search engines which are now primarily focused on...

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Strong visual communication

The old adage 'show, don't tell' has never been more true than when it comes to websites. Even if a visitor is viewing your site at home on a large screen, they don't want to be confronted with walls of dense text. The first thing they need to see is your branding –...

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Information that is easy to find and use

Now that you have their attention, make your site useful. Lay out the answers to the most common questions simply and logically, and in a way that doesn't force them to read paragraph after paragraph just to find your opening hours or latest specials!

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Links to the rest of your online presence

Today's customers may not even prefer websites as their primary internet communication system. Many use social media almost exclusively, so make sure you link to your other online properties, and give them every opportunity to interact in exactly the way they...

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