Along with new technological developments, the habits of Internet users are changing rapidly. Consequently, everything else concerning Internet usage is evolving, from social media, web design and digital marketing to search engines which are now primarily focused on user experience. Naturally, search engine optimization is adapting and adjusting too. Mobile SEO is becoming an irreplaceable element of SEO tactics.
The number of people accessing the web through mobile devices is increasing on a daily basis. In terms of SEO, it does mean some additional work. Keep in mind that, as mobile Internet usage is on the rise, if you want to stay on top of the game, having a mobile-friendly site is a must.
Considering this, creating a website that is mobile-friendly is not something to dismiss lightly. It will improve website search engine rankings and help generate more traffic. More importantly, it can significantly boost the success of your online business. More visitors means more chances to generate sales and establish your brand.
If you already have a well-optimized website and want to make it mobile-friendly, don’t worry.
The fundamental components of mobile optimization are mobile-friendly design and page speed. When it comes to design, user experience is probably the most important aspect. You need to pay special attention to buttons and text. Poor user experience such as small letters will most likely make visitors leave your site and move on to the next one.
Another crucial feature is speed. You should make sure that both your desktop and mobile versions are loading quickly. Focus your efforts on minimizing load time.
Speed is important for mobile users as they don’t have much patience – the Internet is a fast place nowadays and waiting more than a few seconds to gain information is too long for the majority of users. Most users will leave if it takes too long to load the page, which will contribute to higher bounce rates.
After you invested a lot of time in making your website mobile-friendly, it is time to test it. Fortunately, you have free test tools available.
Below is a list of four free mobile SEO test tools. They are quite easy to use, meaning you don’t need to have advanced technological knowledge to use them to your best advantage and understand the results.
Google offers several testing tools, like PageSpeed Tools, PageSpeed Insights and Mobile-Friendly Test. Unlike earlier tools intended for more technical users, this tool is intended for a wider audience which isn’t necessarily tech-savvy.
You just have to type in your website address and submit it. After a few seconds, you’ll get scores on three different indicators of your website’s performance. Each score is presented on a 0-100 scale.
The first is mobile friendliness. The results are based on the quality of user experience. In order to be rated as mobile-friendly, a website has to fulfill three conditions – easy navigation, putting the most important information up front, and it also needs to have buttons that are easy to tap. The second is mobile speed and the third is desktop speed.
Mobile Website Speed Testing Tool provides detailed explanations for each point. Scores are shown in colors, good is green, fair is yellow and poor is red. Another useful feature is that you can download a report that contains suggestions on things that you need to fix for improving your website’s performance.
In case you need more help, you can find information where to go in the report, too.
Google’s Mobile-Friendly Test is designed to detect any mobile usability problems. It is pretty much straightforward, either your website is mobile-friendly or it isn’t. It is easy to use, you just have to type in your website address and submit it.
Test results include a screenshot of how the page looks like on a mobile device. You also get a list of detected problems. Google’s Mobile-Friendly Test can identify seven usability errors.
View port not configured, fixed width view port and content not sized to view port refer to problems with screen view on mobile devices. This tool can also detect font issues. If the font size is too small, visitors would have to zoom in order to read. It can also detect if touch elements, such as buttons and navigational links, are too close for tapping.
If you are in the mood for a more detailed usability report, you can always use Google Search Console. A comprehensive data analysis will provide you with detailed information on how to fix certain issues.
This free tool HubSpot’s Marketing Grader analyzes the responsiveness of your website, just like Google’s Mobile-Friendly Test. It has two interesting features. You can see the actual view of your website on mobile devices and you can preview the rotated version of the site.
Besides analyzing if your website is optimized for mobile devices, it will also analyze your digital marketing efforts such as competitive benchmarking, mobile and social media marketing.
Another free mobile SEO tool worth mentioning is Mobile SEO Issues Tool, from Varvy. It offers useful information on four aspects. You begin testing, as with the other tools, by submitting your website address. The report summary is straightforward and easy to understand.
This tool can detect four mobile issues. The first is mobile friendliness. The other three are mobile speed, Google access and page redirects. The results are presented in four boxes. This is basically a preview of the actual report, as you can find more detailed information at the bottom of the page.
All of these mobile SEO tools will help you optimize your website for mobile search. Each of them has some feature others don’t. Maybe the best strategy would be to use all of them in an effort to maximize your mobile SEO efforts. Using these tools will certainly provide you with more insight, which in turn will help you address any issues more efficiently.
The best part? They are all free.